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Branding & Marketing

We all know the story of Narcissus, who fell in the water and drowned while trying to get close to his beautiful visage. Vanity isn’t a positive attribute, but neither is absolutely privacy. You must be able to share to have a real relationship....

Podcasting is the new blogging. But forget about creating content for a brand, and think about what your podcast list says about you. Are you an NPR junkie? A "Serial" devotee? Or a beer-brewing podcast aficionado? ...

WHY PERSONAL BRANDING IS ESSENTIAL TO CAREER SUCCESS. Developing a brand is essential to advancing your career and growing as a leader. t’s not just about self promotion or being very present on social media...

As an executive Image Consultant, I hear this question weekly from my clients at various professional levels and from various industries. Branding has become quite the buzzword, and even if you’re not exactly sure what a brand is...