01 Aug The Creative Dreamer
WHY PERSONAL BRANDING IS ESSENTIAL TO CAREER SUCCESS.
Developing a brand is essential to advancing your career and growing as a leader. It’s not just about self promotion or being very present on social media, it’s about telling a compelling story that will appeal to other people. It is all about perception and how you want to be viewed.
[dt_quote type=”pullquote” layout=”left” font_size=”big” animation=”none” size=”1″]”A lot of people have taste, but they don’t have the daring to be creative”- Bill Cunningham[/dt_quote]
CREATE A STRATEGY
The most important part of building a brand is being authentic. Jeff Bezos, the founder of Amazon, once said: “Your brand is what people say about you when you are not in the room”. Branding is your reputation. A good and powerful brand is based on your talent, your values. What you believe is important. This will help people to be clear about who you are, both in person and online. Your brand must also be distinctive and flexible. You must grow with your audience and constantly appeal and be relevant to them.
SOCIAL MEDIA: FRIEND OR FOE?
Social media is a great tool to get known. When used as part of a carefully designed strategy, the results and rewards can be immense. It is a great interactive and powerful platform which allows you to tell your story visually. Nearly 2.1 billions people have social media account, so it makes sense that it is crucial to building your brand. Post relevant content. Posting for the sake of it can damage your brand in the long term. Be sure to not only use social media as a branding tool, but to use effectively in order to stand out and keep customers engaged and interested.
Building a brand can be fun, but it is hard work and it’s all about being consistent, especially when using social media. Concentrate your efforts in places where your target audience congregates and participate regularly to build visibility and reputation. The story also needs to be consistent across all the mediums you are using: social media,website and stationery. The most powerful brands are the most recognizable ones. Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image — with results to match. Branding today is as much about consistently delivering on your promise as it is about differentiation. You have to position yourself in unique ways in order to standout from others.
There is a widespread belief that if you work very hard, someone will eventually notice. Sadly, in an incredibly competitive marketplace, this is no longer sufficient. You have to be actively, get out of your comfort zone and market yourself and the product you are offering. Participating in industry events, will reinforce your brand offline but also inspire you and will encourage you to stay connected to other people, businesses, customer behaviours and generally what’s happening around you. Branding is about building a name for yourself, showcasing what sets you apart from others, and describing the added value you bring to a situation.
One of the most powerful in the marketing bubble is word-of-mouth. Nothing is more valuable than your little black book, which consists of your friends, your colleagues, mentors, clients and previous bosses.Keeping your network strong Personal branding isn’t easy, but thinking through your unique strengths, your career goals and aspirations, and how you want others to perceive you can have dramatically positive